Social Media Copywriting Project: TIAA Bank Human Resources banner campaign. Result: Generated social media banner clicks ...

Mortgage Copywriting Project: The challenge was to rebrand a mortgage statement insert from EverBank’s inspire headlines to TIAA Bank’s radical simplicity. Result: Increased Inbound Mortgage ...

Technology Copywriting Project: IBM's consumer program to sell software and hardware. Result: Increased response rate from <1% to >7%!   ...