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B2C Copywriter
Promotions Copywriting Project: Guinness' final Win Your Own Pub in Ireland sweepstakes. Result: Produced an all-time best response rate. Here is what AdAge had to say about the ...
Guinness Sweepstakes
Credit Card Copywriting Project: TWA Visa/MasterCard promotion that enhanced their Fare Rewards program. Result: Generated >$100 million in new credit card ...
TWA Frequent Flyer Campaign