Mobile Marketing Campaign

Mobile Copywriting

Copywriting for mobile means doing more with less. More impact. Less words. Images and content must be optimized, compelling and fun!

Project: Rebrand and relaunch of the Amtote’s MBet mobile wagering app.

Result: Generated >$5million in App Wagers on Preakness Day. Generated 5 major white label leads including New York Racing Association and Tampa Bay Downs.

About the race

The attendance at Pimlico a record-breaking 123,469, surpassing the 2012 record of 121,309. The infield festival: live performances by Nas and Lorde. Total parimutuel handle for the entire race card was the sixth largest in Preakness day wagering history at $83.8 million, an incredible $53.7 million on the Preakness race alone.

California Chrome won the Preakness in 1:54.84, 1-1/2 lengths ahead of rival Ride on Curlin, and Social Inclusion. Pablo Del Monte and Ria Antonia took early leads out of the gate, but quickly dropped back. California Chrome made a clean start out of the gate, remained in the top three throughout the entire race, went for the lead at the far turn and moved to the front at the top of the stretch, holding off a challenge from Social Inclusion, who tired and finished third, 6-1/2 lengths behind second-place finisher Ride on Curlin, who finished well, but was still 1-1/2 lengths behind the winner. A profitable day and proof of the power of effective mobile copywriting!

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